What to do when the selling site does not work

What to consider when moving a site to another domain

How to transfer a site to another domain without losses?
We decided to improve your site or purchase a new domain, we recommend you to prepare in advance for the upgrade or relocation. How to transfer a site to another domain without losses? In connection with the lack of planning, there will be many problems with the optimization of the Internet resource. The digital brand track when restarting the portal, for the most part on another domain, can simply get lost in the information space. All these consequences will have a very negative impact on the site visit and will reduce all previous your costs of promotion to zero.
You can always protect your site, and also try to learn many new opportunities for its optimization, following our recommendations.
Before you start, you need to determine from the list of data to collect: you need to understand the structure and operation of the site, its issuance in modern search engines, as well as accounting for other SEO-indicators. To collect the necessary information, you can use Webmaster Tools.
In order to calculate the number of indexed pages in Google, you should enter the search site: example.com. The result of this action is the list of web pages of the site in the index.
You can download the current XML site map and evaluate all types of URLs. By doing this, you'll understand which URLs exist now and what redirects you need to do while changing URLs.
Robots.txt - this text file will help you determine which bans are now and what should be replaced in the future. If the URLs of the robot file are not known to you, you can try to find it Google Webmaster Tools Crawl> Robots.txt Tester. PageSpeed, using the Google tool.
PageSpeed ​​Insights tool, find out the time it takes to download your site for desktops and mobile devices.
This is very important for understanding that in the future migration will change the time spent on downloading the site. The speed of loading a web page is a minor ranking factor for search engines, but the most important for users in terms of the rate of failure, conversion, etc.
The presence on the site of backlinks is necessary in order to confirm Google's authority of the resource. It is important to correctly redirect links to a new site from an existing one.
Carrying out SEO-audit of a site.
Such an audit will reveal both the strengths and weaknesses, as well as the risks and opportunities of the current Internet site. The knowledge gained in this way will help create a road map for transferring all data to a new site. It is better to update content on a new resource.
How to transfer a site to another domain without losses (completion)
Examine all Headers responses by determining whether there are broken links (402), internal errors (500), or temporary redirects (302). You still have the opportunity to fix it all by using the Webmaster Tools tool Crawl> Crawl Errors.
Folder 301 from old links redirects to new ones. To do this, you need to compare the old daddy with the new one and redirect all the URLs in bulk. 301 should ideally redirect the URL to the page most relevant to its content.
In the search results, the Title, Meta Discriptions Tags appear as anchors that are associated with URLs.
You should make sure the tag names are unique and that they are semantically correct. Part of the title tags can be transferred to new web pages to save the sequence of content.
Meta Robots tags are designed to show whether your URL will appear in the Google search engine.
It is necessary to check if these tags have been set up correctly for an attribute such as index, noindex.
The rel = "canonical" attribute will help to eliminate duplicate content on the site. There are times when an attribute demonstrates a link that is constantly used, but it happens that the attribute helps to redirect traffic to the required page. Try to analyze the internal duplication and then fix it.
Be engaged in the formulation of the XML-map of your site.
You can create a new sitemap XML file, which lists all the URLs of the new structure, and then submit it to Google Webmaster Tools. These actions will help to speed up the indexing of new pages on your site.
On the new site, do not forget to install Google Analytics - migrate tags and all analytics tracking.
Run your site through the PageSpeed ​​tool, determining the time spent downloading. Then compare the results with the old version of the resource. It is important that robots.txt does not block the access of existing search engines to your site. Disallow is an excellent tool in the process of working on the site, but it happens that developers forget to remove it at the final stage.
Reconstruction or relocation of the Internet site can last a long time. These are quite labor-intensive tasks, and especially active components, which are important for the business success in the future and the appearance of the resource.
The most important thing is to make sure that all files on the site are downloaded and back-up made

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